“The process is based off of color first and brand last, so you know you’ll be getting the exact shade that’s right for you,” assures Samara Tuchband, senior director of Online Merchandising at The Home Depot. This means you get the most real life visual of how the paint will look. It holds the integrity of the room’s dimension as you try different paint colors in your space, painting around objects and acknowledging shadows and lighting conditions in the room. Project Color brings these realistic visuals to customers through exclusive patent technology for how paint renders in the app.
The Home Depot sought to develop better technology than what was currently available and bring a tool to painters that would allow them to see an accurate depiction of a paint color on their wall, deck, siding-wherever- before buying it. Apps where you take a picture of a room and choose a color already existed, but users complain they look unrealistic and are often only associated with one brand of paint, resulting in limited options. The number one thing customers want to see in a digital application for paint is how the color looks in their room, their house or their project. So, how can you be sure you’re choosing the right color? The Home Depot set out to make the whole process easier with our new Project Color app and online Color Center, connecting our in-store, online and mobile paint tools and options. Options for paint are nearly limitless, but once on your wall, it can look quite different than expected due to lighting, shadows or other décor in the room. Upwards of 75% of customers decide to forgo a paint project because they cannot decide on a color. The problem many homeowners face, however, is figuring out which hue is right. Paint can transform a room or be the touch that subtly pulls together a cohesive style. The key to the perfectly designed space often rests in the color that coats the walls.
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